Bitget Announces Landmark Partnership with LaLiga at TOKEN2049 Singapore

During the TOKEN2049 event, Bitget announced a significant new partnership, becoming the official crypto partner of the Spanish football league, LaLiga. This multi-year collaboration, valued in the tens of millions, not only grants exclusive rights to both parties but also signifies Bitget’s strategic expansion in the sports markets of East Asia, Southeast Asia, and Latin America.

LaLiga’s president, Javier Tebas, emphasized the league’s commitment to innovation, stating, “LaLiga has long been dedicated to pioneering with AI, VR, and big data technologies to enhance game strategies and performance analysis. Last season, we initiated a ‘new era,’ focusing on technological progress as our core driver. We aim to continue being pioneers in this area and strive tirelessly towards this goal.” Octavi Anoro, the International Director for LaLiga, added, “This partnership is crucial for LaLiga’s global expansion, especially for our strategic development in Asia, Turkey, and Latin America. LaLiga has a broad fan base worldwide, who are always at the forefront of innovation. This collaboration will help us better engage with audiences in these markets while showcasing our shared values.”

Gracy Chen, CEO of Bitget, shared her enthusiasm: “LaLiga’s forward-thinking aligns perfectly with Bitget’s mission to advance global cryptocurrency adoption. As the sports industry increasingly embraces digital innovation, emerging technologies like Web3 are becoming more integrated into the sector. Our partnership with LaLiga will accelerate the adoption of cryptocurrencies in the sports field, offering new opportunities for fans and athletes alike.”